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This web page thecouturemilwaukee.com had the following on the homepage, "A Catalytic Part of the Lakefront Gateway Project." Our analyzers viewed that the webpage said " Gracing the Milwaukee Skyline with alluring glamour, The Couture is a catalytic part of the Lakefront Gateway Project coming soon." The Website also said " This 44-story skyscraper has been designed from the ground up to serve as a key thoroughfare connecting our lakefront and cultural amenities with our downtown. The project includes public plazas and parks, pedestrian bridges and a new lakefront stop for the proposed streetcar. Help us spread support for The Couture." The website's header had The Couture as the most important search term. It is followed by Milwaukee development, Barrett-Lo Visionary Development, and residential developer which isn't as highly ranked as The Couture. The next words they used was street car. milwaukee high rise was included but could not be viewed by search crawlers.